Confessions of an Advertising Man

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Biography & Autobiography
Confessions of an Advertising Man

Confessions of an Advertising Man

Name: Confessions of an Advertising Man
ISBN: 9781904915010

David Ogilvy, Alan Parker

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David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created.Confessions of an Advertising Manis the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

カテゴリー:

Biography & Autobiography

年:

2004

版:

Paperback

出版社:

Southbank Publishing

言語:

english

ページ:

208